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The importance of the environment in the selection of sun and sea holiday destinations and its relationship with the environmental commitment: the case of Portuguese and Spanish tourists

Author

Listed:
  • Verónica Nobre de Oliveira

    (Polytechnic Institute of Leiria)

  • Antonio Chamorro-Mera

    (University of Extremadura)

  • Paulo Filipe de Almeida Cravo Lourenço

    (Polytechnic Institute of Leiria)

Abstract

Environmental conscience has suffered a steady observable increase over the past few years, also bringing about a certain kind of tourist that includes in his decision process such aspects as environmental quality. This study aims two main research goals: i) understanding the importance attributed to environmental issues when choosing among sun and sea holiday destinations; and ii) to uncover the relationship between the sun and sea tourists’ structure preferences and their environmental commitment. As a result, it was found that the key item when choosing a sun and sea touristic destination is “quality of the beach and the sea water†, with three clearly different segments identified as to their preference structure and to their level of environmental commitment during their holidays, the most committed ones also presenting a preference structure that exhibits that same commitment.

Suggested Citation

  • Verónica Nobre de Oliveira & Antonio Chamorro-Mera & Paulo Filipe de Almeida Cravo Lourenço, 2013. "The importance of the environment in the selection of sun and sea holiday destinations and its relationship with the environmental commitment: the case of Portuguese and Spanish tourists," Responsibility and Sustainability, IAPNM LATAM, vol. 1(1), pages 33-43, January-M.
    • Handle: RePEc:ayu:journl:v:1:y:2013:i:1:p:33-43
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    More about this item

    Keywords

    selection of tourist destinations; environmental commitment; tourism marketing; green marketing;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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