Features Of A Lifecycle Of Selected Tourist Destinations Along Istrian Coast

This paper studies the features of the following tourist destinations lifecycle: Porec, Pula, Rovinj, and Umag. The aim was to determine and evaluate the current lifecycle phase of these destinations, and to make comparison with the previous expansion phase. The analysis of existing studies that deal with the same issue, accompanied by comparison and analysis of statistical indicators of tourist traffic for two periods (1981-1990 and 2001-2010), with regional factor (Rfa) taken into account, clearly shows that all four destinations are in the phase of stagnation. These destinations are at odds with the typical pattern of stagnation since the load capacity of attractiveness and accommodation has not been exceeded. The most important causes of stagnation are external factors, such as strengthening of the competitive destinations in the vicinity, and failing to promote the destination, which resulted in the loss of market share, while internal factor would be the partial decay of attractiveness and accommodation facilities. Further analysis based on the methods of field research and interviewing points to the processes of reaffirmation of given destinations, which implies reconstruction as the following lifecycle phase.