Client- Friendly Government (in Persian)

The commercial sector uses client-friendliness as a major tool to achieve superiority and competitve advantage. In the public sector, client-friendliness improves the efficiency of organizations, since hearing and acting on the views of the people is the most fundamental way to assess satisfaction with the market and public services. This article analyzes the philosophy and goals behind public sector's clientfriendliness and differentiates it in form and content with its counterpart in the private sector. The article further focuses on the need to change the government's outlook toward clientfriendliness and differentiates it in form and content with its counterpart in the private sector. The article further focuses on the need to change the government's outlook toward clientfriendliness and to interpret the traditional core duties. Changes in information technology and the environment are reviewed in the article, while the need for the public sector to speedily follow up on electronic client-friendliness is also elaborated on.