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Chinese Automobile Enterprise Strategy Analysis

Author

Listed:
  • Phd. Candidate Mrs. Chai Feng xia

    (Academia de Studii Economice Bucuresti, Romania)

Abstract

China's auto industry also had a golden decade of explosive growth. In 2009, China's auto market has exceeded the United States, the wo rld's largest car market, and in 2013, China's auto production both breaks t hrough twenty million. However, through the presentation of China's auto m arket booming, we should be acutely aware that the status of China's automobile industry in the global automotive industry value chain is still very low, this paper did analysis regarding the current situation, and also Japan, Ger many, America oversea R&D development experience could also a good kn owledge to know, and also the oversea M&A strategy should be considered Meanwhile by analysis Romania experience to learn from each other.

Suggested Citation

  • Phd. Candidate Mrs. Chai Feng xia, 2015. "Chinese Automobile Enterprise Strategy Analysis," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 38(1), pages 223-236, June.
    • Handle: RePEc:ath:journl:v:38:y:2015:i:1:p:223-236
    as

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    More about this item

    Keywords

    automotive industry; global strategy; overseas M&A; ov ersea R&D;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment

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