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An Analysis of the Development of the Chinese Fast Food Industry

Author

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  • Kexin Zhuang
  • Yanqing Jiang

Abstract

The Chinese food culture is worldwide well-known, yet the Chinese catering industry has not gained its due attention in its past two decades’ development. Western fast food has launched a forceful marketing campaign to the Chinese fast food industry. This paper therefore aims to analyze the existing problems of the Chinese fast food industry from the two main aspects of culture difference and market factors. Combining analysis of the current status and the prospective future trends, this paper provides some strategies from the brand effect, cultural characteristics, chain management and personnel training, which expects to update the concept for the Chinese fast food industry and then promote the scientific development of Chinese fast food industry.

Suggested Citation

  • Kexin Zhuang & Yanqing Jiang, 2016. "An Analysis of the Development of the Chinese Fast Food Industry," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(5), pages 85-100.
    • Handle: RePEc:asi:joabsj:v:6:y:2016:i:5:p:85-100:id:4178
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    Cited by:

    1. Chenyang Wang & Zhiping Zhen & Nan Zhao & Chenlin Zhao, 2021. "Associations between Fast-Food Restaurants Surrounding Kindergartens and Childhood Obesity: Evidence from China," IJERPH, MDPI, vol. 18(17), pages 1-15, September.
    2. Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022. "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 63-84.
    3. Wawan Dhewanto & Sri Herliana & Fera Yunita & Vania Nur Rizqi & Ian O. Williamson, 2021. "Quadruple Helix Approach to Achieve International Product Quality for Indonesian Food SMEs," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 452-469, June.

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