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Impact of E-Commerce Website on Small Tourism Enterprises in Quang Binh, Vietnam

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  • Chung Nguyen Van
  • Luc Tran Tu

Abstract

The purpose of this research is evaluate the economic impact of using E-Commerce website to promote small and medium tourist enterprise (SMEs) in Quang Binh, Vietnam. Our research used two methods to collect data. First, we developed survey then interview 8 expert on ecommerce website and 100 technical economic student, the will be organized and analysis to determine how ecommerce impact on small tourism firm in Quang Binh. Secondly, an experimental website was created to evaluate the impact of occupancy rate on SMTEs. The results showed that website marketing is an effective marketing tool for backpacker and managers who have pursued a well thought out online advertising strategy as well as responded promptly to emails from clients. Furthermore, room occupancy had increased ranging from 12% to 34% due to their website. However there are some firms has room occupancy still not increased at all. This research also help owners made effort to promote their websites more effectively.

Suggested Citation

  • Chung Nguyen Van & Luc Tran Tu, 2016. "Impact of E-Commerce Website on Small Tourism Enterprises in Quang Binh, Vietnam," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(10), pages 221-225.
    • Handle: RePEc:asi:joabsj:v:6:y:2016:i:10:p:221-225:id:4190
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    Cited by:

    1. Eleni Dimitriadou & Ioanna Lamprouli & Olga Iakovidou, 2019. "Adapting new technologies of exposure and promotion for agro-tourism enterprises with comparative evaluations," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 9(2), pages 274-283, December.
    2. Douglas Chiguvi & Elvis Madondo & Ruramayi Tadu, 2019. "The Credibility of Traditional and Online Media for the Promotion of Tourism in the Contemporary Tourism Marketing Environment in Durban South Africa," Business and Management Studies, Redfame publishing, vol. 5(4), pages 24-35, December.
    3. Elvis Madondo & Douglas Chiguvi & Ruramayi Tadu, 2019. "Assessment of the Effectiveness of Traditional Media for the Promotion of Tourism in This Digital Age in KwaZulu-Natal South Africa," Business and Management Studies, Redfame publishing, vol. 5(4), pages 49-61, December.
    4. Douglas Chiguvi, 2022. "Effectiveness of traditional and digital advertising platforms for the marketing of tourism," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 01-12, December.

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