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Customer Satisfaction in the Restaurant Industry; Examining the Model in Local Industry Perspective

Author

Listed:
  • Raja Irfan Sabir
  • Muhammad Irfan
  • Naeem Akhtar
  • Muhammad Abbas Pervez
  • Asad ur Rehman

Abstract

Customer satisfaction plays a pivotal role in success of every business organization whether it is meant for a product or a service. Every business needs not only to retain its current customers but also to expand customer’s base significantly and it is possible only when target customer is fully satisfied from company on some parameters. The objective of study is to construct comprehensive model of customer satisfaction in fast growing restaurant industry covering all the major dimensions of concept. Secondary research and Quantitative techniques were used to explain the concept of customer satisfaction. Stratified random sampling was used for this purpose for data analysis purpose, Correlation and multiple regressions while using SPSS-16 were used to test the model. This research will add in existing base of knowledge on vast topic of customer satisfaction while focusing on local restaurant industry.

Suggested Citation

  • Raja Irfan Sabir & Muhammad Irfan & Naeem Akhtar & Muhammad Abbas Pervez & Asad ur Rehman, 2014. "Customer Satisfaction in the Restaurant Industry; Examining the Model in Local Industry Perspective," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 4(1), pages 18-31.
    • Handle: RePEc:asi:joabsj:v:4:y:2014:i:1:p:18-31:id:4118
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    Cited by:

    1. Hafiz Muhammad Naveed & Yao Hongxing & Muhammad Akhtar & Muhammad Usman Anwer & David Alemzero, 2020. "The Impact of Customer Feedback on Organizational Health when Employee Empowerment works as a moderator: Evidence from Pakistani Fast Food Industry," Business and Economic Research, Macrothink Institute, vol. 10(3), pages 65-89, September.
    2. Turab KHAN, Naushad AHMED, Hafiz Ishtiaque HUSSAIN, 2018. "Impact Of Perceived Quality On Consumer Attitude In Food Industry Of Pakistan," Turkish Journal of Marketing, Ali Çağlar Çakmak, vol. 3(3), pages 1-18.
    3. Mosa Shely Khatun & Purbasha Dash, 2022. "Factors Affecting Customer Satisfaction towards Restaurant Services–A Study on Northern Part of Bangladesh," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 9(2), pages 1-43, December.

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