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Utilization of Self-Adhesive Digital Labels for Identity Promoting of Special Products Packaging

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  • Noha A. Mohamed

Abstract

Digital printing is a convenient technique for the production of self-adhesive labels with a personal design. With no doubt, using a unique design for special products packaging in the Arabic area helps to support the product Arabic identity through digital personalized labels. Packaging of special products likes; handicrafts products, souvenirs, Khan El-Khalili Products... etc. lack to special designs that assert product Arabic identity. Using digital labels can give a memorable image to these special products through digital personal design. The importance of self-adhesive digital labels is due to the flexibility of material and layouts that, enables its usage in a different position on the packaging or directly on product. This paper aims to provide an overview of digital self-adhesive labels and it benefits in promoting the Egyptian special products packaging identity through the attached labels. Analyzing the most important attracting items in labels design. Giving a new approach of digital Arabic calligraphy utilization by suggested label design layouts.

Suggested Citation

  • Noha A. Mohamed, 2019. "Utilization of Self-Adhesive Digital Labels for Identity Promoting of Special Products Packaging," International Journal of Publication and Social Studies, Asian Economic and Social Society, vol. 4(1), pages 20-25.
    • Handle: RePEc:asi:ijopss:v:4:y:2019:i:1:p:20-25:id:116
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