A Framework to Study Organizational Trust and Support for Innovation with Reference to Performance of Dairy Sector in Ranchi (India)

There is an upward trend of market forces (of demand and supply) of the dairy sector. While health consciousness of people has been reflected in a surge in demand for dairy products, educated unemployment and uncertainties in agricultural harvests have been a cause for taking up dairy farming as an occupation that leading to escalation of supply of dairy products. Since the demand for dairy products is exponentially increasing and Jharkhand organized dairy sector is at its infancy, to meet the increasing demand and have an edge over competitors (both organized and unorganized) Jharkhand Dairy must keep on innovating and to ensure support from all fronts, it must develop organizational trust. Trust and support for innovation is an eminent factor for success of any organization and especially in the dairy industry where it has to be not only between employees-employers but also dairy farmers and dairy management and customers. As dairy industry is contributing to the major social economic development, research on it would contribute not only to the specific industry but to the society at large. Keeping this in the backdrop, a framework has been designed to study Organizational Trust and Support for Innovation with Reference to Performance of Dairy Sector in Ranchi (India). The framework for organizational trust leading to support for innovation will help the organization go for hassle-free innovations in future.