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Purchase Intention of Residential Property in Greater Kuala Lumpur, Malaysia

Author

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  • Chung Chay Yoke
  • Yeong Wai Mun
  • Low Mei Peng
  • Ung Leng Yean

Abstract

High housing prices in the urban area have posted a challenge for potential first-time home buyers to own a house. This study aims to investigate factors that influence Malaysians to purchase a residential property in Greater Kuala Lumpur (KL). This study examines the effect of attitude, subjective norm, perceived behaviour control, location, living space and financial factors on the intention to purchase residential property based on the Theory of Planned Behavior. The findings indicated that there are positive relationships between attitude, subjective norm, perceived behaviour control and financial factors toward purchase intention for residential property, while location and living space were found to have no relationship on consumers’ purchase intention of residential property in Greater KL. These findings will provide insightful information to the housing developer in their venture on new housing projects, marketing strategies and be meeting the homeownership needs as well as to the policy maker and bankers’ decision for economic development. The limitation of the current study is arising from its focus on the selected geographical area of the Klang Valley property market only.

Suggested Citation

  • Chung Chay Yoke & Yeong Wai Mun & Low Mei Peng & Ung Leng Yean, 2018. "Purchase Intention of Residential Property in Greater Kuala Lumpur, Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 8(8), pages 580-590.
    • Handle: RePEc:asi:ijoass:v:8:y:2018:i:8:p:580-590:id:3022
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    Cited by:

    1. Adel Ali Yassin Alzyoud & Umair Ahmed & Mahmoud Radhwan Hussein Alzgool & Munwar Hussain Pahi, 2019. "Leaders¡¯ Emotional Intelligence and Employee Retention: Mediation of Job Satisfaction in the Hospitality Industry," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 10(3), pages 1-10, May.
    2. Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020. "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 443-456.

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