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Development of the Market for Sports Services in Present-Day Conditions

Author

Listed:
  • Aleksandr Viktorovich Kozlov*

    (RUDN University, 6 Miklukho-Maklay? st, Moscow, 117198, Russia)

  • Anatoly Aleksandrovich Budarnikov

    (RUDN University, 6 Miklukho-Maklay? st, Moscow, 117198, Russia)

  • Yulia Sergeevna Zhuravleva

    (RUDN University, 6 Miklukho-Maklay? st, Moscow, 117198, Russia)

  • Svetlana Evgenievna Gonzalez

    (RUDN University, 6 Miklukho-Maklay? st, Moscow, 117198, Russia)

  • Olga Yevgenievna Lebedeva

    (Institute for Tourism and Hospitality, Kronstadt Blvd., 32A, Moscow, 125438, Russia)

Abstract

This paper is devoted to working out a set of focus areas for the development of the market for sports services in present-day conditions. The authors substantiate that the development of the market for sports services is crucial to the development of the nation and its human potential and requires the use of systematic approach across all of the key focus areas. The paper addresses the need for the government to create the necessary conditions that will facilitate the development of the nation’s fitness and sports services industry. The authors establish that effective management of the fitness/sports movement at the level of regions and companies is all about competently allocating the funds outlaid toward fitness and sports and furthering the development of the nation’s private sports services sector. The paper puts forth the suggestion that putting in place a system of sports services, and providing support for the existing one, in companies ought to include the initiation and development of sponsorship activity.

Suggested Citation

  • Aleksandr Viktorovich Kozlov* & Anatoly Aleksandrovich Budarnikov & Yulia Sergeevna Zhuravleva & Svetlana Evgenievna Gonzalez & Olga Yevgenievna Lebedeva, 2018. "Development of the Market for Sports Services in Present-Day Conditions," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 144-148:3.
    • Handle: RePEc:arp:tjssrr:2018:p:144-148
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    References listed on IDEAS

    as
    1. Alexander KOSEVICH & Olga MATYUNINA & Alexander ZHAKEVICH & Natalia ZAVALKO & Kostyantyn LEBEDEV, 2016. "Methodology to Estimate the Financial Market Condition," Journal of Advanced Research in Law and Economics, ASERS Publishing, vol. 7(7), pages 1749-1753.
    2. Alexey ROMANENKOV & Ilya KUTIN & Kostyantyn LEBEDEV & Liudmila GRZHEBINA & Oskar SHIMANSKIY, 2017. "Improvement of the Methodical Approaches to Evaluation of the Tourism Advertising Campaign Effectiveness," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 446-450.
    Full references (including those not matched with items on IDEAS)

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