The Influence of Linguistic Landscape on English Learning: A Case Study of Shenzhen City

As an open social recourse and special language text, linguistic landscape, visibility and salience of languages on public and commercial signs in a given territory or region Landry and Bourhis (1997), and presented on various signs or billboards publicly, can be used as a useful recourse in language learning. Shenzhen, the first Chinese special economic zone, has developed into a fast-growing innovative city. Compared to other cities, Shenzhen has more frequent communications with worldwide visitors. Therefore, its education should be more international and advanced, especially English learning, since English, the most widely used language, is being used in linguistic landscapes increasingly. However, nowadays tedious English learning content and learning methods are unable to meet training requirements of students’ English level in society. Therefore, considering the significance of linguistic landscape in humanities construction and English learning, the government and schools give great importance to the construction of campus linguistic landscape. Through reference to representative research literatures and comparative analysis, this study intends to explore the importance of linguistic landscape in English learning by analyzing differences in campus linguistic landscape between middle schools and universities within Shenzhen from the form and content by introducing the way in which linguistic landscape is presented. And different purposes of its application are introduced in order to understand the application and design of linguistic landscape in different campuses more comprehensively. The research also explores the influence of campus linguistic landscape on students’ English learning, from the perspective of informal environmental penetration, learning material, stirring interest, broadening vocabulary and knowledge and its close relationship with life. This paper adopts the Constructivist learning theory of Piaget (1970). Students establish knowledge about the external world in the process of interaction with the surrounding environment to develop their cognitive structure. This paper concludes that the integration of linguistic landscape can benefit from its educational function to conduct a practice-oriented, teacher-led and student-centered pattern of English learning and improve students’ English learning ability.