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Strategic Planning as an Important Factor in Business Management

Author

Listed:
  • Antonio Emmanuel Pérez Brito

    (Facultad de Contaduria y Administracion. Universidad Autonoma de Yucatan Calle 19 # 186 x 24 Fraccionamiento Jardines Miraflores C.P. 97168, Merida, Yucatan, Mexico)

  • Martha Isabel Bojórquez Zapata

    (Facultad de Contaduria y Administracion. Universidad Autonoma de Yucatan, Mexico)

Abstract

This paper’s objective is to present the importance of the strategic planning in business management. Speaking of strategic planning is always speaking in general terms and how to fix paths of behavior will necessarily affect deeply and significantly in the future evolution of the company or organization that adopts it. Today we think of the organization as part of an environment and in terms of options or choices based on what you have, of its surroundings and the opportunities or pathways that can lead to achieving the objective, (Garrido, 2009). For this work the method used was a bibliographical review of relevant articles from a range of authors was conducted. The conclusions were that the be properly analyzed and adapted to the precise conditions and characteristics of the small business or, more generally, to any type of business for which the planning is intended. Strategic planning brings multiple benefits (which exceed its disadvantages) if applied in the right way, however, there are inherent risks, which can be overcome with proper monitoring and control.

Suggested Citation

  • Antonio Emmanuel Pérez Brito & Martha Isabel Bojórquez Zapata, 2020. "Strategic Planning as an Important Factor in Business Management," Business, Management and Economics Research, Academic Research Publishing Group, vol. 6(8), pages 99-106, 08-2020.
    • Handle: RePEc:arp:bmerar:2020:p:99-106
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