IDEAS home Printed from https://ideas.repec.org/a/apa/ijbaas/2018p251-266.html
   My bibliography  Save this article

Industry and strategic analysis of Lamno Robusta coffee: An aplication of Multy Criteria Decision Analysis (MCDA) techniques to analyze a small scale farming group

Author

Listed:
  • Muhammad Adam

    (Faculty of Economics and Business, Syiah Kuala University, Banda Aceh, Indonesia)

  • Fathurrahman Anwar

    (Faculty of Economics and Business, Syiah Kuala University, Banda Aceh, Indonesia)

Abstract

According to the United States Department of Agriculture (USDA), the world coffee consumption is projected to reach 9.792.000 ton in 2018. Indonesia as one of the largest coffee producers is predicted by USDA to produce 666.000 ton of coffee in 2018. Among many areas that produce coffee in Indonesia, Aceh Jaya District that is famous with its Lamno Robusta Coffee contribute to 0.02% of the total national coffee production. Regardless its small share in the national coffee market, Lamno Robusta coffee has played a key role in the local market for the last 70 years. This research will apply descriptive qualitative approach to uncover the strategic positioning of Lamno Robusta Coffee. Three multy criteria decision analysis techniques such as Porters Five Forces Analysis, Strengths Weakness Opportunities Threats (SWOT) Analysis and GE/ McKinsey Matrix will be applied subsequently to analyze the internal and external factors as well as the the industry and business attractiveness of Lamno Robusta Coffee. The reaseach will used both primary and secondary data. The primary data will be collected from direct observation in field, interviews and Focus Group Discussion (FGD) with the stakeholders. While the secondary data will be get from other the credible resources. The research shows that Lamno Robusta Coffee is not vulnerable to the bargaining power of buyers, bargaining power of suppliers, and threat of substitution products. However, the threat of the new entrants will play a key role in the increase of potential competition among the existing players in the industry. Concerning to the internal and external factors as well as the business and the industry atractiveness, the Lamno Robusta Coffee is considered in medium position. The results enable stakeholders to formulate strategy to increase the value for the farmers and consumers of Lamno Robusta Coffee.

Suggested Citation

  • Muhammad Adam & Fathurrahman Anwar, 2018. "Industry and strategic analysis of Lamno Robusta coffee: An aplication of Multy Criteria Decision Analysis (MCDA) techniques to analyze a small scale farming group," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(6), pages 251-266.
    • Handle: RePEc:apa:ijbaas:2018:p:251-266
    DOI: 10.20469/ijbas.4.10003-6
    as

    Download full text from publisher

    File URL: https://kkgpublications.com/business-v4-i6-article-3/
    Download Restriction: no
    File URL: https://kkgpublications.com/wp-content/uploads/2019/04/IJBAS.4.10003-6.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.20469/ijbas.4.10003-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Shigeru Nishiyama, 2016. "Equilibrium properties in the duopolistic price-setting market as determinants for the term structure of interest rates: A game-theoretic approach," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(4), pages 151-155.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. See-Nie Lee & Fan-Fah Cheng & Chee-Wooi Hooy & Mohamed Hisham Dato Haji Yahya, 2017. "Volatility Contagion in Selected Six Asian Countries: Evidence from Country Debt Risk and Determinant Indicators," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(2), pages 36-55.
    2. Mohd. Rizal Razalli & Norlena Hasnan, 2017. "Managing Change for Radical Business Process Improvement: E ects onIslamic Banks Performance," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(6), pages 327-334.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apa:ijbaas:2018:p:251-266. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Professor Dr. Bahaudin G. Mujtaba (email available below). General contact details of provider: https://kkgpublications.com/business/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.