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Managing Innovation of SMEs in Creative Industry for Interactive Game Subsector and TV and Radio Subsector Based on Local Wisdom in Development of Competitiveness Business (Case Study SMESs in Bandung)

Author

Listed:
  • MERITA BERNIK

    (Universitas Padjadjaran, Bandung, Indonesia)

  • YUDI AZIS

    (Universitas Padjadjaran, Bandung, Indonesia)

  • DWI KARTINI

    (Universitas Padjadjaran, Bandung, Indonesia)

  • BUDI HARSANTO

    (Universitas Padjadjaran, Bandung, Indonesia)

Abstract

In today’s business world, increasingly competition requires businesses to be able to innovate in a variety of fields. Innovation is not easy, it takes hard work, knowledge and experience. The objective of this study is to explore the innovations made by businesses, so that businesses can compete and succeed in its class. The key success factors in innovation is based on primary data obtained through observation and interviews, or secondary data obtained through the study of literature. This study is a qualitative study using case study method, in which interpretive approach used to build knowledge about the innovation of the companies to observe and interpret human interactions in real activities. Data collection was conducted to elaborate on the information in understanding the background of the business, consideration of the internal aspects of the company, the factors of competitors, customers, how to get the business idea, how to design the products and produce as well as how to commercialize the product. Secondary data collection from various sources i.e. websites, magazines, books, and research reports. Cases were taken based on criteria such as receiving various awards, or be the first in its industry and as well as their business are remain continues and exist. The case study in this research is based on the creative industry Interactive game subsector represented by PT Kummara and Television and Radio subsector represented by Ardan Radio Bandung. This study has identified several key success factors, grouped in three stages namely idea generation, product design and production, and commercialization.

Suggested Citation

  • Merita Bernik & Yudi Azis & Dwi Kartini & Budi Harsanto, 2015. "Managing Innovation of SMEs in Creative Industry for Interactive Game Subsector and TV and Radio Subsector Based on Local Wisdom in Development of Competitiveness Business (Case Study SMESs in Bandung," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 1(2), pages 49-53.
    • Handle: RePEc:apa:ijbaas:2015:p:49-53
    DOI: 10.20469/ijbas.1.10001-2
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    References listed on IDEAS

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    1. Freeman, Alan, 2008. "Culture, Creativity and Innovation in the Internet Age," MPRA Paper 9007, University Library of Munich, Germany.
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    Citations

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    Cited by:

    1. Amanat Bhullar & Parminder Singh, 2016. "Economic Reform and Industrial Sickness in Indian Small Scale Sector," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(6), pages 179-193.
    2. Savitri Dyah & Eki K. Apriliyadi & Rachmini Saparita & Akmadi Abbas, 2017. "The Speed Of Technology Diffusion And Its Role In Smes’ Growth," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 3(5), pages 204-214.
    3. Jorge Arnanz* & Kanokkarn Kaewnuch, 2019. "Accreditation in Tourism and Hospitality Undergraduate Education in the ASEAN context: the Case of Thailand from the Ted Qual Perspective," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(2), pages 275-283, 02-2019.
    4. Don Kusalani De Silva ˆ—, 2016. "Developing Service-Oriented Government Agencies: Observations On The Divisional Secretariats In Galle, Sri Lanka," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 2(5), pages 165-171.
    5. Fumihiko Isada & Yuriko Isada, 2017. "An Empirical Study of Standardisation, Open Architecture, andPro tability in an Internet of Things Business," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(4), pages 253-259.
    6. NANDINI Widya & GUSTOMO Aurik & SUSHANDOYO Dedy, 2021. "Exploring The Relationship Between Worker S Adaptive Performance And Co-Creation Process In Indonesia S Creative Industry," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(2), pages 62-80, May.
    7. Jayson E. Lannu & Mary Florence L. Nobleza, 2017. "The Impact of Competitiveness on the Employability of Philippines Industrial Designers: Streamlining the Program with the International Market," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(1), pages 30-36.
    8. Christine Natalia & Chendrasari Wahyu Oktavia & Trifenaus Prabu Hidayat & Welhelmina Makatita, 2020. "Risk management model development by integrating House of Risk model and ANP model," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 6(4), pages 138-152.
    9. Kharina & Zulkarnain & Meutia Nauly, 2018. "The effect of person-organization fit and hardiness on turnover intention among graduate trainee of a private palm oil enterprise in Indonesia," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(1), pages 18-26.
    10. Purevdulam Altantsetseg & Kun-Cheng Chen & Man-Ling Chang, 2017. "Male and female leaders’ entrepreneurial leadership: A comparative study of Mongolia, Taiwan and Thailand on leader-member exchange," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(3), pages 145-153.
    11. Abdulmunem Saleh Alshehhi & Sajjad M. Jasimuddin, 2016. "A Framework for Organizational Knowledge Systems," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(6), pages 194-201.

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