Gerontological and Wellness Tourism as emerging sectors that contribute to the emergence of Business Models for the reactivation of tourism in Colima

Currently, the state of Colima does not have a product that comprehensively serves the segment of older adults, considering the adaptation and special needs they demand in terms of health and tourism. This article presents results, considering that the main characteristics of this segment of the population are that they care about their health and overall well-being and enjoy learning new things, as could be observed in the documentary research and in the pilot test of the measuring instrument.Therefore, it is convenient to combine gerontological and wellness tourism in order to create a business model with tourist premises that allows strengthening and promoting two main dimensions: 1) A safe space with an infrastructure adapted under the principles of Universal Design and mainly the conscious application of a Gerontodesign, that allows us to take care of accessibility, mobility and physical health and; 2) Elements, activities and strategies necessary to provide older adults with an enrichment of their experiential background that considers emotional attributes through psychology that allow them to face and live a successful aging. The proposed model is conceived as a response to the dynamic evolution of tourism activity worldwide and the identification of an emerging segment in Mexico: the elderly, as well as to the growing demand for tourism experiences adapted to the needs of active older adults, offering an innovative approach focused on physical health.