Communication activities of students with the social cultural environment during floods: A case study in Thua Thien Hue province, Vietnam

This study aims to explore the variances in communication behaviours among undergraduate students within the social-cultural context. A total of 104 participants (40 lecturers and six managers) were selected from two universities, namely Hue University of Science and Hue University of Education. The collected data was subsequently evaluated. The findings suggest that there are slight differences between male and female students. This study highlights significant differences in involvement among Kinh ethnic students and students from other ethnic groups. Furthermore, the geographical location and sociocultural environment of a region significantly influence the communication behaviors and preferences of students. Students demonstrate higher mean scores in diverse communication activities as compared to lecturers. The results highlight the significance of gender, ethnicity, geographic location and student status in influencing students' participation in communication. Recognizing and addressing these differences can help in the development of effective communication strategies, the development of inclusive environments and the encouragement of positive social interactions among various groups of students. The implications for students' well-being, academic success and intercultural competency might be explored in more detail in further studies by examining the fundamental variables that lead to these differences.