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Corporate Social Responsibility and the Evolution of Internal Corporate Social Responsibility in 21st Century

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  • Mei Peng Low

Abstract

Corporate Social Responsibility (CSR) received substantial attention since 1950s. The development of CSR subsequently gain a foothold in both business and academic arenas. The wide acceptance of CSR is due to its chain benefits toward both shareholders and stakeholders. As the business world evolves with globalisation and advanced technology, CSR has developed into a multi-facet disciplinary subject. Consequently, CSR themes emerged from its development. The literatures reveal that there are many CSR themes developed in the human resource with employees being the stakeholder. Researcher further explained the evolution of employee focused CSR by relating to relevant theories namely Stakeholder Theory, Social Exchange Theory and Social Identity Theory. This paper aims to study the evolution of internal CSR by reviewing past and current literatures in order to provide an overview of internal CSR and shed light for a better understanding of its current vague definition. The paper concludes with the benefits of implementation internal CSR practices to enhance organisation performance through influencing employees’ behaviour.

Suggested Citation

  • Mei Peng Low, 2016. "Corporate Social Responsibility and the Evolution of Internal Corporate Social Responsibility in 21st Century," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 3(1), pages 56-74.
    • Handle: RePEc:aoj:ajssms:v:3:y:2016:i:1:p:56-74:id:471
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    Cited by:

    1. Ma Ying & Gashaw Awoke Tikuye & He Shan, 2021. "Impacts of Firm Performance on Corporate Social Responsibility Practices: The Mediation Role of Corporate Governance in Ethiopia Corporate Business," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    2. Sara Mehrab Daniali & Sergey Evgenievich Barykin & Mostafa Ghanbari Ghalerodkhani & Andrey Viktorovich Kharlamov & Tatiana Lvovna Kharlamova & Oksana Vladimirovna Savvina & Diana Igorevna Stepanova, 2021. "Evaluation of Strategies to Improve the Corporate Social Responsibility Performance in Food and Pharmaceutical Industries: Empirical Evidence from Iran," Sustainability, MDPI, vol. 13(22), pages 1-15, November.
    3. Magdalena Rojek-Nowosielska & Łukasz Kuźmiński, 2021. "CSR Level Versus Employees’ Attitudes towards the Environment," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    4. Anran Zhang & Alex Scodellaro & Bo Pang & Hui-Yi Lo & Zhengliang Xu, 2020. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    5. Anna Chwiłkowska-Kubala & Szymon Cyfert & Kamila Malewska & Katarzyna Mierzejewska & Witold Szumowski, 2021. "The Relationships among Social, Environmental, Economic CSR Practices and Digitalization in Polish Energy Companies," Energies, MDPI, vol. 14(22), pages 1-20, November.
    6. Oscar Licandro & José Luis Vázquez-Burguete & Luis Ortigueira & Patricia Correa, 2023. "Definition of Corporate Social Responsibility as a Management Philosophy Oriented towards the Management of Externalities: Proposal and Argumentation," Sustainability, MDPI, vol. 15(13), pages 1-18, July.
    7. Boris Rumanko & Jana Kozáková & Mária Urbánová & Monika Hudáková, 2021. "Family Business as a Bearer of Social Sustainability in Multinationals-Case of Slovakia," Sustainability, MDPI, vol. 13(14), pages 1-25, July.
    8. Iffat Rasool & Ansir Rajput, 2017. "The Impact of Perceived Internal Corporate Social Responsibility on Organizational Citizenship Behavior: A Micro-Perspective Analysis," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 181-201, March.
    9. Mavis Adu-Gyamfi & Zheng He & Gabriel Nyame & Seth Boahen & Michelle Frempomaa Frempong, 2021. "Effects of Internal CSR Activities on Social Performance: The Employee Perspective," Sustainability, MDPI, vol. 13(11), pages 1-28, June.
    10. Runyuan Jia & Juan Antonio Sánchez-Sáez & Francisco Segado Segado, 2023. "The Impact of the China Open 500 Event on Sense of Community: Comparisons of Volunteers’ Pre- and Post-Event Perceptions," Sustainability, MDPI, vol. 15(8), pages 1-21, April.

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