Ethics, Etiquette and Purpose of Life: In Search of the Coevolution's Missing Link in the Strategic Field

The world needs better human beings to be a better place to live. However, to reach a better world depends on the development of the organizational etiquette, the ethics, and individuals with a clear purpose of life. The coevolution means that all the stakeholders involved in different levels may have the possibility to influence, positively or negatively, in the process. This paper aims to develop an integral framework connecting different aspects of internal and external environment and the topics of ethics, etiquette and strategy. The integrative framework is an attempt to work on a complex and multidimensional phenomenon that concerns the individual, the company and society. Thus, a primal objective of the executive should reconcile the person progress with the delivery of results. The competitive world is not a source of more cheats and injustices, but a motivation for more ethics actions and construction of better social etiquettes that will help to the coevolution of different stakeholders and, in the end, all the society will be better, little by little, through a continuous process of development