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Evaluation of Personel E-Commerce Applications with Categorical Data Analysis Methods

Author

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  • Çiğdem Arıcıgil Çilan
  • Sultan Kuzu

Abstract

Categorical Data Analysis Methods, a collection of methods used in the analysis of categorical data sets. Especially in the field of Social Sciences, categorical data sets commonly used in studies is usually nominal, ordinal and discrete variables, which consists of a limited category. These data sets are based on analysis of contingency tables, and the investigation of the relationship between two categorical variables the non-parametric methods are applied in accordance with the number of variables and category scales. In this study, the personal e-commerce applications in Turkey, a profile of the overall dimensions determined by descriptive statistics and personal relationship between e-commerce applications, demographic factors will be investigated in accordance with the methods Categorical Data Analysis. To this end, in 2012, organized by the Statistics Institute of Turkey Household ICT Usage Survey micro-data will be used.

Suggested Citation

  • Çiğdem Arıcıgil Çilan & Sultan Kuzu, 2013. "Evaluation of Personel E-Commerce Applications with Categorical Data Analysis Methods," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 1(1), pages 27-32, December.
    • Handle: RePEc:anm:alpnmr:v:1:y:2013:i:1:p:27-32
    DOI: N/A
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    Keywords

    Categorical Data Analysis; E-commerce;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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