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A Two-Phase Model For Strategic Decision Making: Activation Of Scenarios With Cognitive Maps And An Application On Automotive Industry

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Author Info

  • Gul Gokay Emel
  • Mehlika Sarac
  • Cem Kabak

    ()
    (Uludag University
    Uludag University
    Uludag University)

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    Abstract

    In recent years, using different decision making methods has become a requirement in decision making processes which have high uncertainty and variability. The aim of this study is to suggest an usage of scenario analysis and cognitive maps together in strategic decision making process, by this modeling, offer a structure for the qualitative scenario texts by cognitive maps and establish a hierarchical structure with targets, strategies, actions which will give input to the decision making process. Also this study is supported by an application on future of automotive industry.

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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2012_4/2012-04-06.pdf
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    Bibliographic Info

    Article provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.

    Volume (Year): 12 (2012)
    Issue (Month): 4 (December)
    Pages: 85-100

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    Handle: RePEc:and:journl:v:12:y:2012:i:4:p:85-100

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    Related research

    Keywords: Cognitive Maps; Scenarios; Scenario Analysis; Strategic Decision Making; Automotive Industry;

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