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Customer Adoption of Internet Banking in Mauritius

Author

Listed:
  • Mamode Khan Naushad

    (University of Mauritius, Mauritius)

  • N. Emmambokus

    (, Martinique)

Abstract

Internet banking offers many benefits but little research has been done about its acceptance in Mauritius. This paper aims at assessing the factors that contribute to the adoption of internet banking in Mauritius. To support our arguments, we use a logistic regression model based on a sample survey to analyze the factors that influence internet banking in Mauritius. We conclude that factors such as age, income, service usefulness, risk factor, checking account frequency and internet location are the main determinants for a person to opt for online banking

Suggested Citation

  • Mamode Khan Naushad & N. Emmambokus, 2011. "Customer Adoption of Internet Banking in Mauritius," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 2(2), pages 53-58, May.
    • Handle: RePEc:aml:intbrm:v:2:y:2011:i:2:p:53-58
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    References listed on IDEAS

    as
    1. Khan, Beethika S., 2004. "Consumer Adoption of Online Banking: Does Distance Matter?," Department of Economics, Working Paper Series qt2bt1d76s, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
    2. Beethika Khan, 2004. "Consumer Adoption of Online Banking: Does Distance Matter?," Development and Comp Systems 0407002, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Internet Banking; Logistic; Regression Model;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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