The effect of tourism services on the Level of Satisfaction. Applied Study on International Tourists Visiting Libya

The Libyan economy depends heavily on oil revenue, which is volatile and unpredictable. Therefore, it is not sufficient for oil economies to produce and export oil, and to use the oil revenues just to fund domestic development projects and consumption. It has become essential to rise to the challenge of how to achieve sustainable economic development through an appropriate investment of oil revenue. The revenue generated from oil in the country should be invested to establishing non-oil revenue. The primary aim of economic development plans were based on the diversification of the Libyan economy away from oil. This was due to two reasons: Firstly, the instability of world oil prices; secondly, the lack of formal economic plans to overcome this problem. As a result, Libyan state has introduced tourism as an attractive developmental option to sustain the national economy beside the oil factor. This paper provides useful empirical data and information that help tourism policy makers in Libya to develop their plans towards exploiting the available opportunities to improve the tourism sector. Questionnaire was directed at international tourists visiting Libya to examine what image and expectations international tourists have about Libya and to find out the degree of satisfaction with local services and prices level. A total of 282 international tourists were chosen as the survey sample. The Microsoft spreadsheet ?Excel? was used to undertake the analysis. Finally the paper aims to identify the tourism potential, examine the significance of tourism to the national economy and conclude with some recommendations which may help to improve the performance of the tourism sector in Libya.