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External Trade Performance And Exporters' Market Orientation. Study Case Of Romania

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  • E
  • V

Abstract

RomanianÂ’s external trade is dominated by the activity of foreign capital. The main orientations on national market of these firms relate to the mother-companyÂ’s strategy. In the case of Romanian capital, the evolution is mainly defined by asymmetric sector specialization with low natural resources processing and de-balanced geographical specialization. The paper analyses the companiesÂ’ orientation on external markets, considering the efficiency of external trade through qualitative parameters: high-tech products, comparative advantages by industries and equilibrium in geographical market orientation. Reducing the prevalence of low-tech and primary products at the level of Romanian exporting companies should be considered as a priority for change for national policies in terms of external trade with goods.

Suggested Citation

  • E & V, 2018. "External Trade Performance And Exporters' Market Orientation. Study Case Of Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(20), pages 1-10.
    • Handle: RePEc:alu:journl:v:2:y:2018:i:20:p:10
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    Keywords

    external trade; foreign capital; specialization; efficiency; Romanian capital;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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