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Alliance Management

Author

Listed:
  • Diana Elena Ranf
  • Elida TodăriÅ£a

Abstract

This article wants to respond to a number of critical questions about alliances. First of all ‘Why alliances', than ‘What is alliance management and how should it operate'; ‘which is the role played by an alliance manager', “How should top performing managers act†and finally ‘How to manage an alliance†. Alliance success hinges on people issue - in particular, defining roles and responsibilities and creating the incentives to drive individual performance.

Suggested Citation

  • Diana Elena Ranf & Elida TodăriÅ£a, 2009. "Alliance Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-20.
    • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:20
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1120092/20.pdf
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    More about this item

    Keywords

    globalization; alliance managers; alliance management; strategic alliance.;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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