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Organization Responsability To Consumers' Satisfaction Related To The Supplied Services

Author

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  • Nicoleta Isac
  • Magdalena Rădulescu

Abstract

Customer satisfaction represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. The purpose of this research is in finding out consumers opinions about changes within organization and how can help to adapt to changes in the economic environment in Romania. Research results follow: determining feedbak consumer regarding the services provided by organization; configuration of the managerial strategy; collecting the views of consumers on quality. Customer satisfaction measures offer a meaningful and objective feedback about client's preferences and expectations. The research method used in this case will be an original methodological approach of customer satisfaction evaluation, using multi criteria satisfaction analysis.

Suggested Citation

  • Nicoleta Isac & Magdalena Rădulescu, 2014. "Organization Responsability To Consumers' Satisfaction Related To The Supplied Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-11.
    • Handle: RePEc:alu:journl:v:1:y:2014:i:16:p:11
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    More about this item

    Keywords

    Customer Satisfaction Measurement; Multi criteria Analysis; organization; implementation; of a marketing research;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L92 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Railroads and Other Surface Transportation

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