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Market Entry Strategy in Asian Countries

Author

Listed:
  • Sergey Ivanovich DOLGOV

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Natalia Yurievna KONINA

    (MGIMO-University, Moscow, Russia)

  • Yuri Anatolievich SAVINOV

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

Since the Asian economies continue to enjoy high growth rates their markets are very attractive for manufacturing and trading companies. The demand in these markets is growing rapidly. To take advantage of these opportunities, companies should take into consideration characteristics and requirements of consumers in these countries, deep differences in the economies of the Asian region. Success in improving exports depends on the sales growth strategies that take into account the specifics of working with a wide variety of consumers, of delivering the goods to the buyer’s warehouse, the use of new e-commerce models and the availability of highly qualified sales specialists.

Suggested Citation

  • Sergey Ivanovich DOLGOV & Natalia Yurievna KONINA & Yuri Anatolievich SAVINOV, 2023. "Market Entry Strategy in Asian Countries," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 8, pages 7-21, August.
    • Handle: RePEc:alq:rufejo:rfej_2023_08_7-21
    DOI: 10.24412/2072-8042-2023-8-7-21
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