IDEAS home Printed from https://ideas.repec.org/a/aka/soceco/v40y2018i3p479-492.html
   My bibliography  Save this article

Towards a Comprehensive Inventory of Efficiency in Business Presentations

Author

Listed:
  • Gábor Kovács

    (Institute of Behavioural Sciences and Communication Theory, Corvinus University of Budapest, Hungary)

Abstract

While workplace communication is a well-established field in communication studies, empirical research based on samples of communication processes taking place in actual organisations is still scarce. Although a distinct line of research on meetings has recently emerged and established itself as “meeting science”, another ubiquitous communication setting, regarding business presentations have received far less attention. In this paper, we argue that a general-purpose theory and a corresponding measuring instrument for the evaluation of the impression made by a presentation on the audience would greatly enhance our understanding of the factors that determine the efficiency of presentations. We present the theoretical framework and the indicators in such an inventory, which we have developed based on the educational literature on public speaking. The construction of this instrument also generated a set of hypotheses about how a speaker’s personality traits may be related to various aspects of the impression made by the speaker.

Suggested Citation

  • Gábor Kovács, 2018. "Towards a Comprehensive Inventory of Efficiency in Business Presentations," Society and Economy, Akadémiai Kiadó, Hungary, vol. 40(3), pages 479-492, September.
    • Handle: RePEc:aka:soceco:v:40:y:2018:i:3:p:479-492
    Note: The paper was supported by the Széchenyi 2020 Human Resource Development Operational Programme (EFOP-3.6.1-16-2016-00013).
    as

    Download full text from publisher

    File URL: http://www.akademiai.com/doi/pdf/10.1556/204.2018.40.3.12
    Download Restriction: subscription
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aka:soceco:v:40:y:2018:i:3:p:479-492. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kriston, Orsolya (email available below). General contact details of provider: https://akademiai.hu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.