Personality factors of entrepreneurial competitiveness

The paper presents a research that was focusing on the ideal entrepreneurial attitude, on the one hand, and personality traits that make an individual successful, on the other. The sample was chosen randomly, consisting of 670 respondents who were entrepreneurs not only from an administrative-legal point of view but also in a psychological sense. Asset index (AI) and turnover index (TI) were used as economic indicators of success, while CPI was applied for the examination of personality traits. Two types of successful entrepreneurs were distinguished by the researchers. Type A entrepreneurs (high AI factor value) were found to attach importance to increasing the value of fixed assets in their business activity. Their personality is characterized by increased dominance, endeavor to take a leading role, increased motivation for achievement and success, ability to achieve high social status, self-confidence, ability to exert social influence effectively, and strong aspiration to present themselves in a favorable light. The business activity of Type B entrepreneurs (high TI factor value), is characterized by a high level of self-knowledge, satisfaction with their social status and role, increased need to meet community expectations, good adaptation and accommodation skills and a strong ability to shape social relations, endeavor to increase net profit (earnings).