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Cooperative Strategies of Entry to the International Market between the Greek Enterprises

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Author Info

  • Labros Sdrolias

    ()
    (Department of Project Management, Technological Education Institute of Larissa, Larissa, Greece)

  • Serafeim Polyzos

    ()
    (Department of Planning and Regional Development, University of Thessaly Volos, Greece)

  • Nikolaos Pappas

    ()
    (Department of Commerce and Marketing, Technological Education Institute of Crete, Greece)

  • Maria Vounatsou

    ()
    (Department of Tourism, University of Brighton, Brighton, United Kingdom)

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    Abstract

    Contemporary radical changes in the European geographical setting, combined with the consolidation of the globalised international market have resulted in a totally competitive international business environment. Nowadays, as in almost all countries, the Greek enterprises have to operate with a new perspective, based on strategic alliances. These business strategies should be implemented on at least a middle-term basis. This article explains the necessity for adopting these operative techniques in light of the limited presence of the Greek enterprises in the international market. Furthermore, it analyses a sufficient model of cooperative operation, which gives to the enterprises - mainly the small- and medium-sized enterprises (SMEs) - the ability of adapting to the international market.

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    Bibliographic Info

    Article provided by Akadémiai Kiadó, Hungary in its journal Society and Economy.

    Volume (Year): 28 (2006)
    Issue (Month): 3 (December)
    Pages: 267-285

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    Handle: RePEc:aka:soceco:v:28:y:2006:i:3:p:267-285

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    Related research

    Keywords: cooperative firms; strategic alliances; market entry strategies; international market;

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