IDEAS home Printed from https://ideas.repec.org/a/ajp/edwast/v3y2019i1p60-69id269.html
   My bibliography  Save this article

Estimated Stock Price Based on Company Communications: Mind Genomics and Cognitive Economics as knowledge-Creation Tools for Behavioral Finance

Author

Listed:
  • Howard Moskowitz
  • Edgar Baum
  • Stephen D Rappaport
  • Attila Gere

Abstract

Respondents estimated the price of a share of stock for a company, based upon a set of short vignettes, one estimate for each vignette. The vignettes comprised 2-4 elements-statements selected from four groups: WHO presents the information, the company‟s VALUES, how the presenter shows ALIGNMENT with company values, and how CUSTOMERS respond. The linkage between expected dollar value of the st ock and message was highest for the element talking about positive customer reviews. The respondents divide into two groups or mind-sets, based upon their patterns of response to the elements. Mind-Set 1 estimates stock price based on messages communicating „good governance‟. MindSet 2 estimates stock price based on messages communicating „customer intimacy and excitement‟.

Suggested Citation

  • Howard Moskowitz & Edgar Baum & Stephen D Rappaport & Attila Gere, 2019. "Estimated Stock Price Based on Company Communications: Mind Genomics and Cognitive Economics as knowledge-Creation Tools for Behavioral Finance," Edelweiss Applied Science and Technology, Learning Gate, vol. 3(1), pages 60-69.
    • Handle: RePEc:ajp:edwast:v:3:y:2019:i:1:p:60-69:id:269
    as

    Download full text from publisher

    File URL: https://learning-gate.com/index.php/2576-8484/article/view/269/149
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ajp:edwast:v:3:y:2019:i:1:p:60-69:id:269. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Melissa Fernandes (email available below). General contact details of provider: https://learning-gate.com/index.php/2576-8484/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.