Transformation of the economy and society: motivation for the achievement of Latvian population

Digitalization of Latvian economy is set as a comprehensive and long-term developmental strategy for the society as a whole. The economic crisis caused by the COVID-19 pandemic determined the quantitative values for the economic growth score in order to overcome the existing technological gap with leading countries in technological progress, thus aiming to achieve national goal of mobilizing local national resources. The increasing role of information technology in the modern world objectively determines the necessity of training specialists who are able to improve the efficiency of digitalization process. Therefore, development of professional competences is important for the economic growth of the entire society. This article examines such aspect of a human resource as motivation for success, as an essential component for preparing Latvian specialists in the field of IT technologies. The topicality of the study is determined by the fact that there is still a lack of studies in which the content of the concept of achievement motivation is clearly defined. In this study, the content of the concept of achievement motivation was justified. It was discovered that two aspects of motivation of Latvian residents have not been studied in Latvia properly: motivation for success and fear of failure. This study summarizes the aspects of forming the content for the achievement motivation. The aim of the research was to explore motivation towards achievements of Latvian population. The main result of the study: the content of the concept of achievement motivation was determined. It was discovered that there are no statistically significant relationships between the motivation for achievement, age and gender. Methods applied in this study include methods of statistical data analysis: Cronbach's Alpha coefficient that was identified for measuring the reliability and consistency of indicators; Chi-Square tests (χ2); parametric one-way analysis of variance ANOVA; Pearson correlation coefficient (r-Pearson); Mann-Whitney U - test, Kruskal-Wallis rank-sum H - test.