Ph.D Student Demetra Lupu-Visanescu Ph.D Student Radu Naon Ciorbagiu (University of Craiova Faculty of Economics and Business Administration, Craiova, Romania)
Abstract
As you know, each economic entity which succeeded to penetrate and stay in business has an own history. The majority of attempts to outline such histories-the entrance in business of small companies-they strike by rigors of competitive environment and they remain anonymous, failing before „forming a name”. Through consolidation of the beginning in business and successive positions obtained by middle and big economical societies, some histories of this kind become more known. However, it is presented the studied problem of the strategies which can be applied to get through challenges imposed by the market. So, we will achieve a critical analysis of strategies’ types adopted by managerial teams as well as the effects of these application.
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