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The Role Of Dynamic Capabilities, Business Model And Organizational Culture In The Digital Transformation Of A Traditional Organization

Author

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  • Ioana BORCAN

    (University of Craiova)

Abstract

The aim of the paper is to analyse the impact of dynamic capabilities, business model and organizational culture on the digital transformation process of a traditional organization. Our approach will try to determine to what extent the success of the digital transformation journey is influenced by these three factors and this in spite of the novelty and the complexity of the question of digital transformation. Our research methodology is based on the critical analysis of the reports and of the Internet sources related to the digital transformation process. Our findings suggest that there is a strong dependency between the three elements, both in relation with each other and with digital transformation process.

Suggested Citation

  • Ioana BORCAN, 2021. "The Role Of Dynamic Capabilities, Business Model And Organizational Culture In The Digital Transformation Of A Traditional Organization," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 108-124, May.
    • Handle: RePEc:aio:manmar:v:xix:y:2021:i:1:p:108-124
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    References listed on IDEAS

    as
    1. Adriana Schiopoiu Burlea, 2019. "The Impact of Triple Bottom Dispersal of Actions on Integrated Reporting: A Critical Perspective," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & Mara Del Baldo (ed.), Integrated Reporting, chapter 0, pages 141-152, Springer.
    2. Bouwman, Harry & de Reuver, Mark & Nikou, Shahrokh, 2017. "The impact of Digitalization on Business Models: How IT Artefacts, Social Media, and Big Data Force Firms to Innovate Their Business Model," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168475, International Telecommunications Society (ITS).
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    Cited by:

    1. Sandro Serpa & Maria José Sá & Carlos Miguel Ferreira, 2022. "Digital Organizational Culture: Contributions to a Definition and Future Challenges," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, July.

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    More about this item

    Keywords

    Digitalization; Digital transformation; Business model; Dynamic capabilities; Business culture;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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