Marketing of the banking services in Romania - an analysis regarding the evolution of the influence factors
AbstractIn this paper we will present the main factors that can influence the banking services’ evolution. In the introduction these factors are briefly present and in the second part they will be discussed more detailed. The final part, that represent the conclusion, present some information regarding Romania and what is happening on this market.
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Bibliographic InfoArticle provided by University of Craiova, Faculty of Economics and Business Administration in its journal Finance - Challenges of the Future.
Volume (Year): 1 (2008)
Issue (Month): 8 (December)
banking services; marketing; banks' personnel; external environment;
Find related papers by JEL classification:
- G20 - Financial Economics - - Financial Institutions and Services - - - General
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
- G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
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