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Banking products and services market: the globalization challenges

Author

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  • Claudia MITITELU
  • Stefan MITITELU

    (University of Craiova)

Abstract

The extremely volatile economic environment, in which the world banking systems must operate that is determined by the unprecedented intensification of the globalization phenomenon, urgently imposed the reconsideration of the institutions’ business strategies. Besides the development of the newly founded banks, which determines the increase of the competition, it is also required the improvement of the quality of the banking activities, by means of the increase of the competitiveness as well as the promotion of new banking products and services, at European standards and the diversification of their distribution channels that should satisfy the clients’ expectations. It implies that the banks must commit themselves to continuous financial efforts in order to cope with the evolution of the technology and informatics.

Suggested Citation

  • Claudia MITITELU & Stefan MITITELU, 2008. "Banking products and services market: the globalization challenges," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, vol. 1(7), pages 164-171, May.
    • Handle: RePEc:aio:fpvfcf:v:1:y:2008:i:7:p:164-171
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    More about this item

    Keywords

    globalization; banking system; competitiveness; banking product; distribution channel;
    All these keywords.

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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