Analysis of consumer behaviour in self-service stores from Craiova
AbstractConsumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated. This paper highlights the results of a study, that of determining customer behaviour in self-service stores from Craiova.
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Bibliographic InfoArticle provided by University of Craiova, Faculty of Economics and Business Administration in its journal Annals of Computational Economics.
Volume (Year): 3 (2010)
Issue (Month): 38 (May)
consumer behaviour; marketing research; self-service stores;
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