IDEAS home Printed from https://ideas.repec.org/a/aio/aucsse/v1y2010i8p125-133.html
   My bibliography  Save this article

The Positioning Strategy – The Case Of Elpreco Company

Author

Listed:
  • Prof. Gheorghe Meghisan Ph. D
  • Assist. Georgeta-Madalina Meghisan Ph. D Student

    (University of Pitesti Faculty of Economics Pitesti, Romania)

  • Dan Caprioara
  • Mariana Hopartean

    (Elpreco Company Craiova, Romania
    University of Craiova)

Abstract

To make a concentrated positioning, a company has to decide the number and the time of the differences to promote for the target clients. A company can subscribe to the idea that the positioning can be made on a double advantage, if that company pretends it is good regarding the two attributes. The intention is to find a niche of specialization within the target segment. This paper will analyze the position strategy, taking as example the case of Elpreco Company.

Suggested Citation

  • Prof. Gheorghe Meghisan Ph. D & Assist. Georgeta-Madalina Meghisan Ph. D Student & Dan Caprioara & Mariana Hopartean, 2010. "The Positioning Strategy – The Case Of Elpreco Company," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(38), pages 125-133, May.
  • Handle: RePEc:aio:aucsse:v:1:y:2010:i:8:p:125-133
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/AUCSSE/0038v1-0013.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    positioning strategy; competition; concrete market; consumers; brand;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:1:y:2010:i:8:p:125-133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anca Bandoi (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.