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How to Measure Flamenco Performer Value? A Cultural Economic Approach

Author

Listed:
  • Jesús Heredia-Carroza

    (Universidad de Sevilla)

  • Helena Saraiva

    (Politécnico da Guarda)

  • Carlos Chavarría-Ortíz

    (Universidad de Sevilla)

Abstract

This article designs an empirical methodology to measure the perceived value of the performers, specifically using the significant example of flamenco performer. The methodology is based on an Ordered Logit Model whose dependent variable is the valuation of the flamenco performer by spectators, which complements the research carried out by Heredia-Carroza (2019). The results show that virtuosity, feelings, Roma origin of the performer are significant and they have a positive effect in the valuation of it. Also, spectator’s features as time consuming and number of albums acquired have a positive effect in the performer valuation. Finally, the results have a greater importance as they provide recording companies, an instrument that reduces uncertainty about the characteristics of the performer and it can also be used as a decision-making instrument for future signings of performers in record companies based on the spectators’ perceptions. This methodology could be replicated for the study of other musical genres.

Suggested Citation

  • Jesús Heredia-Carroza & Helena Saraiva & Carlos Chavarría-Ortíz, 2021. "How to Measure Flamenco Performer Value? A Cultural Economic Approach," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 68(si), pages 71-77, December.
    • Handle: RePEc:aic:saebjn:v:68:y:2021:i:si:p:71-77:n:5
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