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Automated vs Manual Content Analysis – A Retrospective Look

Author

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  • IonuÈ›-Daniel Anastasiei
  • Mircea Radu Georgescu

Abstract

Content Analysis, which is a part of qualitative analysis, has mainly been studied in scientific articles from health and medicine domains. With the emerge of social networks, there are new opportunities for content analysis, which can be used to analyse user generated content, from various sources. Nevertheless, the companies are investing millions of dollars in content analysis, which is often known as sentiment analysis. The discussion in this article helps to understand the main concepts of content analysis for those interested in the domain of qualitative analysis, with the help of automated and manual qualitative research. The overall conclusion is that automated qualitative analysis is dependent on how accurate is the tool used and this feature can be checked with the help of manual qualitative analysis. JEL Codes - O33; O35

Suggested Citation

  • IonuÈ›-Daniel Anastasiei & Mircea Radu Georgescu, 2020. "Automated vs Manual Content Analysis – A Retrospective Look," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(4), pages 57-67, December.
    • Handle: RePEc:aic:saebjn:v:67:y:2020:i:4:p:57-67:n:179
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    More about this item

    Keywords

    content analysis; automated qualitative research; manual qualitative research; sentiment analysis;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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