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Logistica in marea distributie

Author

Listed:
  • Teodora Roman

    (The Department of Business Administration, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University)

Abstract

La conception des nouveaux produits, le développement de nouvelles formules de points de vente s'apprécient dans une perspective marketing comme une réponse formalisée aux attentes implicites ou explicites des utilisateurs finals. Le consommateur a aujourd'hui la volonté d'être reconnu en tant qu'être unique dans une société ou l'environnement concourt à l'uniformisation. Cette reconnaissance passe en autres par le développement d'hyper segmentation des marchés et de séries limitées, le renforcement des marques et l'affirmation de l'individualisme du consommateur, qui, de mieux en mieux informé, conduit à la baisse des achats d'impulsion et a une plus grande sensibilité face à la rupture des stocks. Le marché roumain va connaitre un grand nombre de fusions et acquisitions au niveau de chaines de distribution, qui va permettre aux acteurs locaux de faire face à une compétition au fur et à mesure que le marché post intégration va augmenter et va attirer plusieurs acteurs occidentaux.

Suggested Citation

  • Teodora Roman, 2006. "Logistica in marea distributie," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 52, pages 155-161, November.
    • Handle: RePEc:aic:journl:y:2006:v:13:p:155-161
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