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Analysis Of Internal & External Factors Affecting Choice Of Business Schools By Students

Author

Listed:
  • Rizwana Bashir

    (Bahria University, Karachi Campus)

  • Atif Hassan

    (DHU Suffa University, Karachi)

  • Muhammad Ali Pasha

    (University of Sindh Jamshoro)

  • Shoaib Ahmed

    (Institute of Business & Technology Karachi)

Abstract

Purpose With the changing trends business studies have become very popular amongst the students as a means of future career.Accordingly, an issue has always been at hand the students and parents both that which higher education institution be selected for the business management education.This research paper examines different factors that influence business student’s behavior in selecting a business school. Methodology/Sample The research has been carried out in the vicinity of Karachi city.The researchers used both primary and secondary methods of data collection.Primary data was collected through questionnaire.The sample of 100 students was selected.Probability sampling technique was used whereby 10 students were selected form each well known business schools of Karachi. Findings The researcher classified different influencing factors into two main categories internal and internal ones and found that both internal and external factors influence business students in selecting a business school but external factors influence students more than internal factors. Practical Implications The outcome of the research guide the future business management students about quality and standards of various business schools as well as assist the business school in identification of the factors critical for the students.

Suggested Citation

  • Rizwana Bashir & Atif Hassan & Muhammad Ali Pasha & Shoaib Ahmed, 2013. "Analysis Of Internal & External Factors Affecting Choice Of Business Schools By Students," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 9(2), pages 31-41.
    • Handle: RePEc:aib:ibtjbs:v:9:y:2013:i:2:p:31-41
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2013.92.4
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    References listed on IDEAS

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    1. Muhammad Kashif Saeed & Usman Ehsan, 2010. "Exploring The Most Important Factors While Branding The Business Schools," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 6(1), pages 6-5.
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    Cited by:

    1. Haryanti & Hari Wijayanto & Ujang Sumarwan, 2016. "Analysis of the Factors Influencing Bogor Senior High School Student Choice in Choosing Bogor Agricultural University (Indonesia) For Further Study," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 3(3), pages 87-97.

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