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Quality of Service as a Predictor of Customer Satisfaction in Healthcare Sector

Author

Listed:
  • Muzna Ashfaq

    (Bahria University1)

  • Amir Manzoor

    (Bahria University1)

  • Liaqat Ali

    (Bahria University1)

  • Khurram Adeel Sheikh4

    (Bahria University1)

Abstract

This study examines role of quality of service as a predictor of customer satisfaction in private hospitals.Using a sample of customers of selected private hospitals in Karachi, this study used reliability statistics, Pearson correlation analysis, and OLS regression techniques to analyse the data.The results show that private hospitals are trying to deliver healthcare service that is at par with the expected standards set by their customers.The findings of this study will help management of these hospitals to develop and implement appropriate and effective strategies that would be helpful in delivering quality healthcare services to the patients.

Suggested Citation

  • Muzna Ashfaq & Amir Manzoor & Liaqat Ali & Khurram Adeel Sheikh4, 2020. "Quality of Service as a Predictor of Customer Satisfaction in Healthcare Sector," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 71-87.
  • Handle: RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:71-87
    DOI: https://doi.org/10.46745/ilma.jbs.2020.16.01.06
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    File URL: http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/16.1/6.pdf
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    References listed on IDEAS

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    1. , Suyitno, 2017. "Quality Of Health Service And Its Effect On Patient Satisfaction In Dr. Syaiful Anwar Hospital Of Malang Indonesia," OSF Preprints ymgzb, Center for Open Science.
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    1. Muzna Ashfaq & Amir Manzoor & Liaqat Ali & Khurram Adeel Sheikh4, 2020. "Quality of Service as a Predictor of Customer Satisfaction in Healthcare Sector," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 16-16.

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