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Diffusion Of Innovation Model Of New Services Offerings In Universities Of Karachi

Author

Listed:
  • Shuaib Ahmed

    (nstitute of Business & Technology (IBT) Karachi Pakistan)

  • Syed Kashif Rafi

    (Institute of Business & Technology (IBT) Karachi Pakista)

  • Rajkumar

    (Iqra University Karachi Pakistan)

Abstract

Purpose This research study aims to investigate the influence of adoption of new major/specialization in the universities of Karachi, Pakistan.Methodology/Sampling Using students’ sample, this research test the relationship of selected variables i.e.Relative advantage, Observeability, Trialability, Compatibility and Complexity with the behavior of students in adopting a new major/specialization.FindingsThe study significantly reveals that the students performing well are looking for innovative majors and accepting new major as a challenge.The results show that that the relative advantage, compatibility, trailability, complexity and observeability are positively correlated with the adoption of new major.Practical Implications Diffusion of innovation model is a useful predictor of students enrolling in new major areas of study.The findings are helpful for academicians, bureau of curriculum and other institutions to design and market new academic programs.

Suggested Citation

  • Shuaib Ahmed & Syed Kashif Rafi & Rajkumar, 2014. "Diffusion Of Innovation Model Of New Services Offerings In Universities Of Karachi," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 10(1), pages 114-124.
    • Handle: RePEc:aib:ibtjbs:v:10:y:2014:i:1:p:114-124
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2014.101.8
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