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Patriotic songs: A strategic tool in hybrid warfare

Author

Listed:
  • Dr. Muzammil Saeed

    (University of Management and Technology, Lahore.)

  • Syed Muhammad Kaleem Bukhari

    (University of Management and Technology, Lahore)

  • Dr. Farasat Rasool

    (Beaconhouse National University, Lahore)

Abstract

This research intends to examine and analyze the significant strategic tool of hybrid warfare, patriotism, in the songs produced by the ISPR. For this purpose, our study applied quantitative measures to analyze the textual and visual elements of patriotism. To provide a comprehensive detail, regarding the elements of patriotism, this study analyzed videos of the songs by creating 7 textual and 8 visual elements with respect to these two categories. Recently, when Pakistan Army is facing multiple complex challenges of internal and external threats and confrontation, the war across every domain has become obvious in this multifaceted battlefield which support military operations and develop favourable emotions and behaviour among the nation, and minimize the negative effects of any loss. Motivation and willingness to sacrifice were found out to be major themes in patriotic songs produced by ISPR along with the focus on sacrifices and efforts of armed forces of Pakistan.

Suggested Citation

  • Dr. Muzammil Saeed & Syed Muhammad Kaleem Bukhari & Dr. Farasat Rasool, 2021. "Patriotic songs: A strategic tool in hybrid warfare," Journal of Media & Communication (JMC), Ilma University, Faculty of Media & Design, vol. 1(2), pages 204-214.
    • Handle: RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:204-214
    DOI: http://dx.doi.org/10.46745/ilma.jmc.2020.01.02.01
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    File URL: http://jmc.ilmauniversity.edu.pk/arc/Vol1/1.2/9.pdf
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