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Role of APP and PPI in highlighting public issues

Author

Listed:
  • Tahir Yousuf

    (FUUAST, Abdul Campus)

  • Tariq Ahmed

    (FUUAST, Abdul Campus)

  • Dr. Rabia Qamar

    (Ilma University)

  • Sehrish Raees Ahmed Hashmi

    (FUUAST, Abdul Campus)

Abstract

This study discusses the history, organization and operations of Pakistan’s national news agencies, the government-owned Associated Press of Pakistan (APP) and the privately-owned Pakistan Press International (PPI). This research (study) is to delve what is the role of Associated Press of Pakistan (APP) and Pakistan Press International (PPI) news agencies’ services in the dissemination of information and highlighting of public issues in country. News agencies have wide roles to fetch the information and news across the world. After that they spread this information in form of news for that the services are editing and distribution of news (on national or international forum and mass media). News agencies were established for a wide range of news type that highlighted the major political national or international issues, economical surveys and social and cultural experiences in the country. Newspapers all over the world extremely depend to a large extent on news agencies or wire services’ on news coverage. they do not have strong reporting circle (their own employees) as in their own country .Well organized international news delivery network, so newspapers dependence on news agency‘s international news is chronic tendency. News agencies are responsible for exchange of the international news and others more important that they play a major role which cannot be ignored in present age. In the wake of agencies’ important the APP and PPI has a long history to disseminated information in the country since the creation of Pakistan in 1947. Privately-owned news agency PPI lodges special importance on the coverage of news, mostly prognostication of events in the rural regions, although government-owned APP has pays attention to projection of government views. Through content analysis, this research studied two selected news agencies in the country with a view to gaining vision into the agencies coverage of education, health and political issues and to stress the essential role of the newspapers in the building of realism lodging on thematic content.

Suggested Citation

  • Tahir Yousuf & Tariq Ahmed & Dr. Rabia Qamar & Sehrish Raees Ahmed Hashmi, 2021. "Role of APP and PPI in highlighting public issues," Journal of Media & Communication (JMC), Ilma University, Faculty of Media & Design, vol. 1(2), pages 150-169.
    • Handle: RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:150-169
    DOI: http://dx.doi.org/10.46745/ilma.jmc.2020.01.02.01
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