IDEAS home Printed from https://ideas.repec.org/a/aib/fmdjmc/v1y2020i1p26-35.html
   My bibliography  Save this article

Role Of Tv Kitchen Programs For Highlighting Advertisement (Comparative Analysis Of Food Dairies And Zakir’S Kitchen)

Author

Listed:
  • Zara Zubair

    (Department of Media Studies, Sindh Madressatul Islam University Karachi)

Abstract

Television performs a great role in switching the consumer behavior. It provides new patterns for purchasing and consuming any sort of goods and services. It is an effective way to attract the consumers through advertisement that the certain product willbe a little more satisfactory for them. The objective of this study is to find out the role of Cooking Programs in highlighting advertisements. This study examines which TV cooking show does more advertising during cooking show? Study contains content analysis of two famous TV cooking programs, one of them is Chef Zakir’s Zakir’s Kitchen, and other is Chef Zarnak Sidhwa’s Food Diaries. In content analysis method researcher selected 20 shows, by selecting 10, 10 episodes of each program. According to collected data it was found that during the cooking show Chef Zarnak Sidhwa presented more advertisements as compare Chef Zarkir.

Suggested Citation

  • Zara Zubair, 2020. "Role Of Tv Kitchen Programs For Highlighting Advertisement (Comparative Analysis Of Food Dairies And Zakir’S Kitchen)," Journal of Media & Communication (JMC), Ilma University, Faculty of Media & Design, vol. 1(1), pages 26-35, May.
    • Handle: RePEc:aib:fmdjmc:v:1:y:2020:i:1:p:26-35
    as

    Download full text from publisher

    File URL: http://jmc.ilmauniversity.edu.pk/arc/Vol1/1.1/3.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aib:fmdjmc:v:1:y:2020:i:1:p:26-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Syed Kashif Rafi (email available below). General contact details of provider: https://edirc.repec.org/data/fmilmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.