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Advertising, Promotion, and Competition: A Survey with Special Reference to Food

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  • Connor, John M.

Abstract

This article surveys the theoretical and empirical literature on the economics of advertising during the last decade The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle

Suggested Citation

  • Connor, John M., 1981. "Advertising, Promotion, and Competition: A Survey with Special Reference to Food," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 33(1), pages 1-9, January.
    • Handle: RePEc:ags:uersja:148704
    DOI: 10.22004/ag.econ.148704
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