IDEAS home Printed from https://ideas.repec.org/a/ags/uersfr/281101.html
   My bibliography  Save this article

Mass Media Food Advertising

Author

Listed:
  • Gallo, Anthony E.
  • Connor, John M.
  • Boehm, William T.

Abstract

The food marketing system is the largest user of national media advertising among all industries. Food manufacturers, retailers, and service companies spent $2.5 billion in 1978, more than twice the amount spent for automobile and gasoline advertising, the second largest user. In addition, another $3 billion was spent for' nonfood items (health and beauty aids, alcoholic beverages, smoking materials, and pet foods) largely sold in grocery stores. Ninety percent of the money spent for mass media advertising is for television. Other major types include newspapers, general interest magazines, newspaper supplements, network and spot radio,' and outdoor billboards.

Suggested Citation

  • Gallo, Anthony E. & Connor, John M. & Boehm, William T., 1980. "Mass Media Food Advertising," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), March.
    • Handle: RePEc:ags:uersfr:281101
    DOI: 10.22004/ag.econ.281101
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/281101/files/Gallo%202.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.281101?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sun, Theresa Y. & Blaylock, James R. & Allshouse, Jane E., 1993. "Dramatic Growth in Mass Media Food Advertising in . the 1980'5," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 16(3), September.

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uersfr:281101. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ersgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.