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Marketing Strategies as a Part of Crisis Management of Enterprises

Author

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  • Balanovska, Tetiana Ivanivna
  • Gavrysh, Oksana Mykolayivna
  • Kraciuk, Jakub

Abstract

The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered.

Suggested Citation

  • Balanovska, Tetiana Ivanivna & Gavrysh, Oksana Mykolayivna & Kraciuk, Jakub, 2015. "Marketing Strategies as a Part of Crisis Management of Enterprises," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 15(30), pages 1-12, December.
    • Handle: RePEc:ags:polpwa:230851
    DOI: 10.22004/ag.econ.230851
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    Keywords

    Industrial Organization; Marketing;

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